One advantage of our Hackabu Growth Consulting team is our extensive Online Marketing expertise.
This means we cannot only provide you with integrated growth advice, but also assist your company with the implementation of all marketing and growth measures.
We are experts in Performance Marketing, Search Engine Optimization (SEO) as well as UI / UX consulting with regards to your online presence and customer journey.
Our growth approach is data-driven, because numbers speak more than a thousand words.
We work intensively with Google, Facebook, Instagram, LinkedIn, Xing, Twitter, Pinterest, Bing / Microsoft, YouTube, Apple and many other channels to be aware of the latest trends and developments.
In addition, we regularly get training through our Innovation Days, as we see ourselves as the pioneers of Online Marketing and like to be amongst the first ones to use digital innovations as well as novel growth hacking approaches.
We see Hackabu Growth Consulting less as a media agency than a performance agency that maximizes the results of your Google Ads, formerly known as Google AdWords, through various data-based Growth Hacking techniques.
If your company already has a Google Ads account, we can analyze it in detail and develop a catalog of measures that can boost your Google Pay Per Click (PPC) performance.
If you do not yet have a Google Ads account yet, we will be happy to set one up for you, using our Google expertise as well as best practices. Our major focus is the transfer of our know-how to you, because our knowledge is your knowledge.
It is important to us that we brief and train our customers and partners accordingly, so that you are able to carry out the Google Ads management independently or, in the long term, transfer it to a media agency.
Of course, we are also very familiar with Bing or Microsoft Ads and can either work out specific growth measures or set up your Bing account anew for you.
There are two different approaches to Social Media Marketing.
On the one hand, there is the organic approach, in which a Social Media Concept is developed and implemented in terms of content, graphics and focus on the desired Social Media Channels, such as Facebook, Instagram, Twitter, LinkedIn, Xing, YouTube, TikTok or Pinterest, whereby no media costs will incur.
On the other hand, there is classic social media advertising, where the Pay Per Click (PPC), per Impression (CPM) or per Conversion (CPA) model is used and therefore media costs will incur in any case.
The individual marketing campaigns can be set up with different objectives, whereby, for example, brand awareness, website traffic, an increase in sales or other conversions, such as additional leads or a newsletter subscriptions can be targeted.
With regard to the individual Social Media Channels, the three best-known and often most popular ones are Facebook, Instagram and YouTube, where corresponding campaigns are set up via the Facebook Business Manager and Google Ads.
Depending on a company’s desired target group, advertising can also be placed via LinkedIn, Xing, Twitter, Pinterest or other Social Media Platforms.
Hackabu Growth Consulting is characterized by our multidisciplinary omnichannel marketing approach, where marketing is considered holistically in each case in order to best exploit all growth potential.
With this in mind, we advise our clients to only advertise online if their website is appropriately set-up.
After all, while Performance Marketing requires a media budget, a SEO optimized website can get you completely free website traffic that converts just as well, or perhaps even better.
However, it is equally important to optimize your corporate website visually and in terms of content, so that the user journey is streamlined, website users find their way around easily and the desired conversions are taken, which is why Search Engine Optimization should always be embedded in a functioning UI / UX design.
To improve your Google rankings, we start with a comprehensive growth analysis, where we look at your e-commerce webshop or online presence in detail and suggest specific onpage, offpage, keyword and technical SEO improvements.
Depending on your individual business model and whether you are a B2B or B2C oriented company, we will develop a completely different and unique marketing and growth strategy.
If your target group is corporate customers, our varied lead generation approaches have proven successful with our clients.
The more you want to focus on end customers directly, the more we may have to use classic Online Marketing channels.
However, we always evaluate the cost-benefit ratio, so it is not uncommon that we integrate affiliate, network or guerrilla Marketing Strategies as part of our Growth Hacking approach.
Other channels we work with are Apple Search and Display Ads, Amazon Ads as well as niche marketing channels, which we will align with your individual business needs.
Popular marketing tools we work with are Response Modelling as well as our custom developed Social Listening Tool, which we would be happy to present to you as part of a demo or a complimentary Growth Audit.
