LinkedIn outreach has become commonplace in the B2B sector, but in our experience, it is often misunderstood and not optimally utilized. So, what is LinkedIn s...
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Google Ads Data Manager
The "Google Ads Data Manager" is a newly announced tool by Google. Its purpose is to simplify the management of cross-channel first-party user data for use in ...
The “dark influence” of the Meta advertising campaign
As Growth Marketers, we also try to track what others cannot measure.
In today's post, we'll show you an example of this:
We use the concept of the "dark" in...
What should be tracked in performance marketing
Performance marketing is a powerful and data-driven strategy for driving business growth. Unlike traditional marketing methods, performance marketing is based ...
UTM parameters: All you need to know
What are UTM Parameters?
UTM Parameters (Urchin Traffic Monitor), also known as UTM tags or codes, are customizable snippets of text that allow analytics softw...
Social recruiting: A case study
Recently, we discussed Social Recruiting in a blog post and why it's an excellent way to attract new employees and the benefits it brings to your company, espe...
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